tag:blogger.com,1999:blog-16450964188683374152011-04-21T15:05:05.896-07:00StoryHype: Dissecting irresistible messages one story at a time.What stories make us think? What stories make us buy? From marketing to literature, StoryHype examines how the art of Story transforms common editorial, creative and marketing copywriting into transformative messages that hold audiences captive and inspire them to act.Dawn S. Smithhttp://www.blogger.com/profile/05596265329571482308noreply@blogger.comBlogger61100tag:blogger.com,1999:blog-1645096418868337415.post-30796710986110096342009-05-15T10:50:00.000-07:002009-05-15T11:02:51.790-07:00What Captain Kirk Taught Me about Leadership (Hint: It Involves Mojo)Star Trek conventions are an exhibition of devotion to heroes. Imitation klingons and characters with green skin patiently stand in line waiting to meet Mr. Spock, Sulu and Captain Kirk. Trekies spend countless hours on their passion. The rewards come back tenfold when they lock eyes with their idol, and take back a little piece of hero for him or herself.This phenomenon is not unique to the StarDawn S. Smithhttp://www.blogger.com/profile/05596265329571482308noreply@blogger.com2tag:blogger.com,1999:blog-1645096418868337415.post-73562282104169974732009-04-22T08:31:00.000-07:002009-04-22T08:36:39.807-07:00This Post Is Not About Earth Day, But It Is…Sort Of<!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE <![endif]--><!--[if gte mso 9]>Dawn S. Smithhttp://www.blogger.com/profile/05596265329571482308noreply@blogger.com2tag:blogger.com,1999:blog-1645096418868337415.post-46266801763823029712009-04-16T18:50:00.000-07:002009-04-17T07:05:25.695-07:00Three Reasons Why We Love This Woman’s Story?We love to greet the unexpected almost as much as rooting for the underdog. Audiences in the United Kingdom did both when nebbish Susan Boyle walked onto the stage for Britain’s Got Talent. They knew her type. She was forty-seven years old and somewhat dowdy. Her place was in a public library, not the fast-paced world of music.Then she sang. Even Simon Cowell’s jaw dropped.To date, Boyle’s Dawn S. Smithhttp://www.blogger.com/profile/05596265329571482308noreply@blogger.com5tag:blogger.com,1999:blog-1645096418868337415.post-90803069290957387132009-04-02T12:50:00.000-07:002009-04-02T13:05:30.746-07:00Is Narcissism Dripping From Your Copy?Congratulations! You do not have narcissistic personality disorder. Is narcissism dripping from your copy? Emily Yoffe explores the complexities of narcissism in the Slate article, “But Enough About You …What is narcissistic personality disorder, and why does everyone seem to have it?” Yoffe’s explanation of narcissistic personality disorder has many breathing a sigh of relief. One must wonder ifDawn S. Smithhttp://www.blogger.com/profile/05596265329571482308noreply@blogger.com2tag:blogger.com,1999:blog-1645096418868337415.post-37215181485141201182009-02-06T12:20:00.000-08:002009-02-06T12:36:53.744-08:00What Business Leaders & Politicians Can Learn from Mr. Twigg<!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE <![endif]--><!--[if gte mso 9]>Dawn S. Smithhttp://www.blogger.com/profile/05596265329571482308noreply@blogger.com4tag:blogger.com,1999:blog-1645096418868337415.post-23430044871458449192007-04-13T17:19:00.000-07:002008-12-29T16:37:25.982-08:00Lead With Strength - Operating Within Skill Set Is Key To SuccessMy former boss would stick out his chest out exclaiming, “We must lead from strength!” It was not until I became a consultant that I grasped the meaning of this powerful phrase. Businesses must recognize their strengths and market them fervently. Agility might be necessary in this ever-changing marketplace, but businesses – especially small businesses – that attempt to be everything to everyone Dawn S. Smithhttp://www.blogger.com/profile/05596265329571482308noreply@blogger.com0